1965–1966 · Gottlieb
Buckaroo / Cow Poke
Known for Roto-target, ABCD top lanes, Center top lane and Center out lanes. Deep blue sky with magenta and purple streaked clouds, desert ranch corral with white plank fence, sand-coloured ground with scrub grass and small bushes, pink and orange hills, stucco ranch house with terracotta tile roof and chimney, tall green saguaro cacti flanking both sides and windmill on the ridge.
- Years
- 1965–1966
- Maker
- Gottlieb
- Type
- Electro-mechanical
- Display
- Score reels
- Players
- 1
Known for
- Toy
Roto-target
- Lane
ABCD top lanes
- Lane
Center top lane
- Lane
Center out lanes
- panel
Bullseye
3 games under this title
On the playfield
Toy 1
- Roto-target
Bumper 1
- Passive bumper
Target 1
- Center standup target
Lanes 4
- ABCD top lanes
- Center top lane
- Center out lanes
- Upper side lanes
Lights 1
- Numbered spots
Display 1
- Balls To Play counter counter
Backbox 1
- Birds backglass toy
On the backglass
Who and what
- woman Upper right, adult blonde pin-up with curled hair, heavy red lipstick and rosy cheeks, smiling, in profile, cupping the jaw of a horse head with her hand
- animal Giant golden-yellow horse head beside her, white blaze down the face, wide toothy grin, ears back, blond forelock standing on end
- animal Centre, lanky dapple-grey bucking horse with head down, front legs bucking, dark mane and tail
- man On the bucking horse, indian-cowboy type in red plaid shirt, blue jeans, boots and tan hat, leaning far forward, one arm up
- man Seated on the white fence, right of centre, tan shirt and dark trousers, hat, watching
- woman Seated on the fence left of him, blonde, in a pink top, watching
Setting
- Deep blue sky with magenta and purple streaked clouds
- Desert ranch corral with white plank fence
- Sand-coloured ground with scrub grass and small bushes
- Pink and orange hills
- Stucco ranch house with terracotta tile roof and chimney
- Tall green saguaro cacti flanking both sides
- Windmill on the ridge
Text on it
- MFD. BY D. GOTTLIEB & CO.
- CHICAGO, ILL. 60651
- A Gottlieb
- FLIPPER
- SKILL GAME
- Gottlieb's
- BUCKAROO
- GAME OVER
- 672
- 0
How it plays
-
Goals 3
- Four in a row
- ABCD
Other
- Bullseye
Made by
- Design
- Wayne Neyens
- Art
- Roy Parker
The cast
- Buckaroo
- Cow Poke
- Rancho
Reference
Linked terms
- Roto-target also called Roto-wheel
- ABCD top lanes also called ABCD rollover set
- Center top lane also called Top-center rollover
- Numbered spots also called Roto-target number lights
- Bullseye also called Cow Poke red dot
- Four in a row also called Roto-target run
Playfield vision analysis
Written by a machine from the photos, so details may be off.
Playfield Buckaroo
- pink
- magenta
- blue
- yellow
Fingerprint: Buckaroo, huge pink bull charging up center of pink arrowhead under white ribbon banner in red block capitals, two grinning cartoon cowboys in triangular spinner windows arms raised, word SPIN appears four times in red script on white starbursts paired with 10 POINTS and 50 POINTS WHEN LIT inserts, cream drop-target bank lettered A B more, hot pink-salmon-sky-blue palette, heavy magenta-blue LED wash on 1960s art
A huge pink bull charging up the middle of a pink arrowhead, directly under a white ribbon banner reading 'BUCKAROO' in red block capitals over a script 'D. Gottlieb & Co.'. Two grinning cartoon cowboys are painted into triangular spinner windows, one white-hatted with both arms thrown up, one dark-hatted. The word 'SPIN' appears four times in large red script on white starbursts, paired with circular '10 POINTS' caps and '50 POINTS WHEN LIT' inserts. The cream drop-target bank is lettered A, B and more, under five tall target posts. The pale lower deck carries a black pill-shaped 'BALLS PLAYED' window and a red arrow saying 'FLIPPER BUTTONS ON SIDE OF CABINET'. Strong magenta and blue LED wash across the whole wood, a modern retrofit on otherwise 1960s art.
Setting
- Flat hand-painted cartoon scenery with no horizon
- A large pink arrowhead graphic filling the centre of the wood
- Pale grey-white lower deck with red-and-white checkered border
- A red-and-blue radiating sunburst behind the lower flippers
Symbols
- Stars
- Sunbursts
- Numbered circles 1-7
- Arrowheads
- Diamonds
- Checkered border
- Red arrow
- Bulldog/hat emblems
- Qr code
Notable shapes
- The enormous pink arrowhead pointing to the top of the playfield
- Two triangular spinner windows cut into the arrowhead flanks
- A black pill/oval 'balls played' counter window
- Round target disc 'feed' and teardrop 'rich' windows
- An arched metal ball guide in the upper left corner
Art motifs
- Flowing script lettering
- Scalloped white label panels
- Starburst score markers
- Repeating red-and-white daisy rosettes
- Pennant ribbon banners
Themes
- Western
- Cowboy
- Spinner skill game
- Bullfighting
- Bull
Title on it
- Buckaroo
Text on it
- BUCKAROO
- D. Gottlieb & Co.
- INSTRUCTION
- FLIPPER BUTTONS ON SIDE OF CABINET
- BALLS PLAYED
- SPIN
- 10 POINTS
- 50 POINTS WHEN LIT
- 5 POINTS A-SPIN
- ROTO TARGET VALUE
- WHEN LIT
- FEED
- RICH
- LIPPER
- A
- B
- SPINNER
- 319
- PP 2645
- 5966
- Made in
- 1965
- HITTING ROLLOVER A-B-C-D LIGHTS TOP CENTER ROLLS FOR
- SPECIAL WHEN HIT
- HITTING SPECIAL WHEN HIT ROLLOVER AWARDS 1 REPLAY
- HITTING NUMBERED ROTO TARGETS LIGHTS CORRESPONDING
- REPLAY
- EACH ADDITIONAL ADVANCEMENT AWARDS 1000
- MATCHING LAST NUMBER IN POINT SCORE TO LIGHT SHOWS
- THAT APPEARS ON BACK GLASS WHEN GAME IS OVER
- 1 REPLAY FOR 1100 POINTS
- 1 REPLAY FOR 3300 POINTS
- 1 REPLAY FOR 1400 POINTS
- 1 REPLAY FOR 1500 POINTS
| Kind | Description |
|---|---|
| Animal | A large pink/mauve bull or charging steer, white horn, dark eye, open mouth, painted rearing up the centre of the arrowhead |
| Man | Cartoon cowboy in a white hat, red neckerchief, white shirt, both arms raised, in the left triangular spinner panel |
| Man | Cartoon cowboy in a dark hat and red neckerchief, grinning, in the right triangular spinner panel |
| Other | A small cowboy figure/hat motif inside the round red starburst bumpers at upper left and upper right |
A long, arrow-head-shaped 1960s electro-mechanical playfield painted in hot pink/magenta, salmon pink, sky blue, cream and yellow, heavily lit by magenta and blue LED strips that wash the wood in coloured light. The layout is a large pink arrowhead pointing up the middle. At the top sits a five-target bank of tall cream drop targets with red caps, flanked by three yellow dome pop bumper caps and two red-and-white starburst bumpers, plus a small round plunger knob at top centre. Curved red-and-yellow script lettering on white starbursts reads 'SPIN' on both upper left and upper right, with '10 POINTS' inside the adjacent round caps and '50 POINTS WHEN LIT' on angled white inserts. A row of eight white circles across the upper middle carries red numerals 1 through 7 in blue-outlined ovals. The centre of the arrowhead is dominated by a charging pink bull with a white horn, above a white ribbon banner carrying the red block title 'BUCKAROO' over a script 'D. Gottlieb & Co.' The lower arrowhead holds a blue starburst 'ROTO TARGET VALUE' window, two small teardrop windows reading 'FEED' and 'RICH', and two pale rubber 'LIPPER' bumpers. Two triangular inset art panels flank the centre: the left shows a cowboy in a white hat and red neckerchief raising both arms, the right shows a grinning cowboy in a dark hat and red neckerchief. The lower deck is pale grey-white with a red-and-white checkered border, a black 'BALLS PLAYED' window in a blue-outlined pill, a white instruction card, a QR code, and a red arrow reading 'FLIPPER BUTTONS ON SIDE OF CABINET'. A plaque at top left bears the same maker name in red.
Playfield Cow Poke
- cream
- red
- yellow-orange
- blue
Fingerprint: cow-poke: Large concentric pink-white-red bullseye centred with tiny pink cow, flanked by triangular targets showing cartoon cowboy and cowgirl; five-bumper cluster at top with orange rings; numbered rollovers 1-7 on cream panel; orange-rimmed bumpers, mint-green and cream field scheme; instruction card head marked OPERATION visible at right
The unmistakable centrepiece is a giant painted bullseye of concentric pink, white and red rings with a small pink cow at its centre, flanked by two cartoon cowgirl and cowboy figures in wide-brimmed hats inside triangular red-and-white striped targets. Second most memorable is the orange concentric-ringed bumper cluster filling the whole upper third, with caps reading 100 and 10. Third, the huge red-and-blue FLIPPER BUTTONS ON SIDE OF CABINET lettering stamped across the lower apron, player instruction printed straight onto the playfield. Fourth, the mint-green and cream field colour scheme with orange rubber rings and red-yellow diamond lane guides.
Setting
- Cream and pale-blue playfield field with painted wooden fence rails behind the mid lanes
- Red-and-white striped triangular target panels left and right
- White lower apron with a red-and-blue chevron border
- Painted ranch motif: fence, pitchfork and water trough
Symbols
- Concentric-ring bullseye targets
- Starburst target
- Numbered ovals 1-7
- Red diamond lane markers
- Kite and diamond card shapes
- Circular orange-and-cream bumper rings
- Arrows pointing at the flipper buttons
- Chevron and stripe border
Notable shapes
- Huge multi-ring bullseye in the centre
- Two triangular striped target panels flanking it
- Row of seven numbered ovals
- White metal ball-return trough across the bottom
- Four tall yellow cone lane guides in the upper playfield
Art motifs
- Painted wood fence and ranch props
- Lasso loops
- Striped circus-tent triangles
- Glowing round lenses in green and pink
- Scalloped and rope-trimmed borders
Themes
- Cowboy
- Wild west
- Ranch
- Bullseye and target shooting
- Cattle
Title on it
- Cow-poke
Text on it
- COW-POKE
- 10 POINTS WHEN LIT
- AUTO TARGET VALUE WHEN LIT
- FLIPPER BUTTONS ON SIDE OF CABINET
- PUSH LOWER PLUNGER FOR BALL
- THE ENDS BALL +1
- 100 POINTS WHEN TARGET DOWN
- 100 POINTS WHEN LIT
- 100 POINTS COMPLETE
- SPIN & 5
- BONUS
- SHOOT AGAIN
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 5 POINTS
- FLIPPER
- 10c
- 100
- 10
| Kind | Description |
|---|---|
| Woman | Flat cartoon cowgirl in the left triangular target, pink outfit and wide-brimmed tan cowboy hat, lariat looped above her head, shown in profile facing the centre |
| Man | Flat cartoon cowboy in the right triangular target, red shirt and wide-brimmed hat, arm raised throwing a lasso, facing left toward the centre |
| Animal | Small pink-and-white cow standing at the centre of the main bullseye, tiny against the playfield |
| Animal | Stylised horned cattle head motif inside the red nameplate logo beneath cow-poke |
| Other | Painted grey wooden fence, a leaning pitchfork and a water trough behind the mid-field rollover lanes |
A 1970s-vintage electro-mechanical coin-op playfield photographed through glass in a wooden cabinet, lit from inside. Layout is a classic wedge: at the top a cluster of five pop-bumper caps and four tall cone-shaped lane guides in orange, cream and red, with a central starburst target reading 100, flanked by two large round bumpers marked 10 in orange-and-cream concentric rings. Below, a horizontal row of numbered rollovers 1 2 3 4 5 6 7 sits on a yellow-cream panel, under a cream nameplate reading COW-POKE above a red-and-white company logo. A large painted bullseye target of pink, white and red concentric rings dominates the centre, flanked by two triangular inset targets each showing a cartoon cowboy figure in a wide-brimmed hat; text beside them reads 100 POINTS WHEN TARGET DOWN. Under the bullseye, a horizontal slot with two green lenses reads 10 POINTS WHEN LIT, and below it a pink glowing lens in a yellow surround reads AUTO TARGET VALUE WHEN LIT. A shallow slot marked SPIN & 5 crosses the upper bullseye. Two yellow rubber flippers, two blue-and-white slingshots, a white metal ball-return trough at the bottom, and a black round button labelled FLIPPER. The lower apron is white with big red-and-blue striped FLIPPER BUTTONS lettering and a plain white COW-POKE instruction card. Colour palette: cream/off-white, red, yellow-orange and blue.
Backglass vision analysis
Written by a machine from the photos, so details may be off.
Backglass Buckaroo
- blue
- magenta
- yellow
- white
Fingerprint: buckaroo, grinning blonde cowgirl cheek-to-cheek with huge golden horse head both laughing against blue and magenta cloud sky, oversized yellow sombrero behind reel window with three ink-blank white numbers 6 7 2 reading through crown, bucking grey horse and plaid-shirted Indian-cowboy rider inside cactus-framed desert corral, BUCKAROO stencilled twice in marquee and painted on corral ground, blonde girl in magenta dress and white sun hat holding blue camera at bottom left
A grinning blonde cowgirl cheek-to-cheek with a huge golden horse head, both laughing, set against a blue and magenta cloud sky, with an oversized yellow sombrero behind the reel window. Three ink-blank white numbers 6 7 2 reading through the reel window laid across the sombrero's crown. The bucking grey horse and plaid-shirted Indian-cowboy rider inside a cactus-framed desert corral, with BUCKAROO stencilled twice - once in the marquee and once painted on the corral ground. A gold A Gottlieb FLIPPER SKILL GAME plaque interrupting the manufacturer's Chicago address line. A blonde girl in a magenta dress and white sun hat holding a blue camera at bottom left, mirrored by a red-hatted cowboy at bottom right.
Setting
- Deep blue sky with magenta and purple streaked clouds
- Desert ranch corral with white plank fence
- Sand-coloured ground with scrub grass and small bushes
- Pink and orange hills
- Stucco ranch house with terracotta tile roof and chimney
- Tall green saguaro cacti flanking both sides
- Windmill on the ridge
Symbols
- Oversized yellow sombrero with red band
- Four-window mechanical score reel with comma
- Gold skill-game plaque with pink flipper graphic
- Tall saguaro cacti
- White rail fence
- Windmill
- Blue camera
- Rectangular translucent colour inserts in the surround
- Lettered ground word buckaroo
Lettering
- Buckaroo in large cream block serif capitals with orange drop shading on a brushed silver marquee band; gottlieb's in red cursive script to its left; manufacturer line in small black condensed sans-serif on a white band; game over in bold orange capitals with a dark outline
Themes
- Western
- Rodeo
- Bucking horse
- Ranch
- Cowboy
- Pin-up
- Desert
- Southwest
Title on it
- Buckaroo
Text on it
- MFD. BY D. GOTTLIEB & CO.
- CHICAGO, ILL. 60651
- A Gottlieb
- FLIPPER
- SKILL GAME
- Gottlieb's
- BUCKAROO
- GAME OVER
- 672
- 0
| Kind | Description |
|---|---|
| Woman | Upper right, adult blonde pin-up with curled hair, heavy red lipstick and rosy cheeks, smiling, in profile, cupping the jaw of a horse head with her hand |
| Animal | Giant golden-yellow horse head beside her, white blaze down the face, wide toothy grin, ears back, blond forelock standing on end |
| Animal | Centre, lanky dapple-grey bucking horse with head down, front legs bucking, dark mane and tail |
| Man | On the bucking horse, indian-cowboy type in red plaid shirt, blue jeans, boots and tan hat, leaning far forward, one arm up |
| Man | Seated on the white fence, right of centre, tan shirt and dark trousers, hat, watching |
| Woman | Seated on the fence left of him, blonde, in a pink top, watching |
| Woman | Bottom left foreground, blonde girl in a magenta/pink dress and wide-brimmed white sun hat, seen from behind, holding a blue camera up to her eye |
| Man | Bottom right foreground, cowboy in a wide red hat and blue shirt, brown hair, seen in profile facing left |
Illuminated backglass in a cream/white plastic surround with rectangular blue and magenta translucent colour blocks inset around the outer border. The painted panel has a deep blue sky streaked with magenta and purple clouds. Upper left: a huge yellow sombrero with a red band and blue-green stripe, tilted diagonally, with a rectangular reel window (four windows, comma between first and second) mounted over it showing the digits 6 7 2. Upper right: a smiling blonde pin-up woman in profile with bright red lips, cheeking a grinning yellow-gold horse head with a white blaze and a windmilling forelock; her hand cups the horse's jaw. A small square window to the right shows a 0. Across the middle runs a white printed band: MFD. BY D. GOTTLIEB & CO. ... CHICAGO, ILL. 60651, with a gold plaque reading A Gottlieb FLIPPER SKILL GAME over a pink flipper graphic. Below, a silver-bordered marquee reads Gottlieb's in red script and BUCKAROO in huge cream serif capitals with orange shading. The main picture is a desert ranch corral at golden hour: a lanky grey-white bucking horse mid-buck with an Indian-cowboy rider in red plaid shirt and blue jeans thrown forward, a second blonde figure and a tan-shirted man seated on the white fence behind, tall green saguaro cacti left and right, a stucco ranch house with terracotta roof and a windmill on the hill, pink mountains. Foreground bottom: a blonde girl in a magenta dress and wide white sun hat photographing the scene with a blue camera, and a cowboy in a red hat and blue shirt in profile. BUCKAROO is also painted on the ground in white script.
Backglass Cow Poke
- cream
- blue
- red
- yellow
Fingerprint: Giant grinning horse head with pink-white muzzle and huge teeth cheek-to-cheek with blonde cowgirl, oversized brown cowboy hat holding score reel windows, red-script Gottlieb's paired with huge yellow COW POKE using star as apostrophe, horizontal farm panel with cow in yellow paddock held by tail by cowgirl in denim, farmhands and seated woman observing scene, cream-ivory border with red-blue rectangles
The dominant memory is the giant grinning horse head with a pink-and-white muzzle and huge teeth, cheek-to-cheek with a blonde cowgirl, sitting beside an oversized brown cowboy hat that holds the score reel windows. Second, the red-script logo paired with the big yellow COW*POKE title carrying a star as the apostrophe. Third, the mid-panel farm vignette of a cow in a yellow paddock being held by the tail by a cowgirl in denim while two farmhands and a seated woman look on. Fourth, the yellow SUPPER SKILL GAME badge set into the grey Chicago manufacturer plate.
Setting
- Dusk sky with pink and orange cloud streaks
- Western ranch with red barn and silo
- Wooden fenced paddock
- Rolling hills and distant mesas
Symbols
- Oversized brown cowboy hat
- Star used as apostrophe in the title
- Fence posts and rails
- Barn and silo
- Mechanical number reels
- Blank previous hi-score window
- Rectangular red and blue border blocks
Lettering
- Bold hand-painted capitals: yellow block letters with dark outline and white drop shadow for the title, red cursive script for the logo, black condensed capitals on cream and grey plates
Themes
- Western
- Ranch
- Carnival prize
- Farm
- Cow
- Cowgirl
- Cowboy
- Horse
Title on it
- Cow*poke
Text on it
- 2 - 4 1 - 4
- PREVIOUS HI-SCORE
- MFD. BY D. GOTTLIEB & CO.
- CHICAGO, ILL. 60651
- Gottlieb's
- SUPPER
- SKILL GAME
- COW*POKE
- BALLS TO PLAY
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
| Kind | Description |
|---|---|
| Woman | Young blonde woman, shoulder-length hair with short bangs, red-and-white checkered shirt, head tilted, cheek pressed to the horse, smiling with teeth showing, in the upper right |
| Animal | Large brown horse head with pink-and-white muzzle, wide open laughing mouth showing big white teeth, dark eye, red-orange highlights in the mane, occupying the upper right quadrant |
| Animal | Tan and cream cow with darker shaggy head and neck, standing side-on in the centre paddock, tail held to the left |
| Woman | Blonde cowgirl at lower left, blue wide-brimmed hat, blue sleeveless top and jeans with a belt, smiling, grasping the cow's tail with one hand |
| Man | Brown-haired man in a red shirt at lower centre-left, seen from behind, seated on the fence rail reaching forward |
| Man | Man in a red shirt leaning on the fence at centre-right, wearing a straw hat, facing left |
| Man | Man in a yellow plaid shirt bending over at centre-right, wide-brimmed tan hat, appearing to reach toward the ground |
| Woman | Seated woman in a straw hat at centre-right, plaid shirt, sitting in the grass near the fence |
| Man | Red-haired man at lower right, white cowboy hat and red shirt, seen from behind in profile facing left |
A landscape-format backglass with a cream/ivory outer border decorated with solid red and blue rectangles. The painted scene is a cartoon Western ranch at dusk. Across the top, a big brown cowboy hat holds a white reel window showing the numbers 2 - 4 1 - 4, against a deep blue sky streaked with pink and orange clouds. To the upper right, a smiling blonde young woman in a red-and-white checkered shirt leans cheek-to-cheek with a laughing brown horse whose pink-and-white muzzle shows big teeth. A pale pink card at right reads PREVIOUS HI-SCORE over a blank window. Below them a grey plate reads MFD. BY D. GOTTLIEB & CO. ... CHICAGO, ILL. 60651, with a yellow Gottlieb SUPPER SKILL GAME badge between the words. A horizontal banner across the middle carries red script Gottlieb's at the left and large yellow COW*POKE letters with a star for the apostrophe. The panel below shows a golden straw-hatted, tan-hatted cow standing in a fenced yellow paddock before a red barn, with a farmhand in a red shirt leaning on the fence, a bending man in a yellow plaid shirt, and a seated woman in a straw hat. At lower left a blonde cowgirl in a blue hat and blue denim outfit holds the cow's tail; at lower right a red-haired man in a white hat and red shirt is seen from behind. Along the bottom a brown rail reads COW*POKE above eleven numbered reel windows 1 through 10, and a white panel at right reads BALLS TO PLAY.
Backglass Rancho
- cream
- blue
- red
- yellow
Fingerprint: RANCHO huge dark brown bucking horse rearing at center with grinning sombrero-wearing cowboy at flank; four white mechanical score reels showing 0,0,0,0 in red cloud-shaped housing upper left; dreamlike deep blue sky with miniature horses galloping in clouds; tiny pink-clad dancing woman upper right; cream yellowed wooden frame border
A huge dark brown bucking horse rearing at the centre, with a grinning sombrero-wearing cowboy crouching at its flank and a second man in blue overalls and a red neckerchief leaning in from the right. Four white mechanical score reels showing 0,0,0,0 sit in a red cloud-shaped housing at upper left rather than any digital display. A dreamlike upper register of deep blue sky where miniature horses gallop inside white clouds alongside a tiny pink-clad dancing woman. The title is a large cream western slab-serif word with a red drop shadow, flanked by Italian instruction text reading SENZA RIPETIZIONE and DELLA PARTITA.
Setting
- Deep blue sky with two fluffy white clouds
- Yellow-ochre desert ground
- Pink and red rock buttes and mesas
- Cacti and a small windmill
- Cream cabinet border with red and blue diagonal stripe decals
Symbols
- Mechanical score reels
- Water tower
- Windmill
- Cacti
- Rock buttes
- Stagecoach
- Clouds
- Diagonal red and blue cabinet stripes
Lettering
- Large cream-yellow western slab-serif capitals with a red drop shadow and black outline; smaller black condensed capitals on white pill-shaped bars; small print on a yellow card at upper right
Themes
- Wild west
- Rancho
- Cowboy
- Bucking horse
- Desert
- Rodeo
- Chase
Title on it
- Rancho
Text on it
- SENZA RIPETIZIONE
- DELLA PARTITA
- RANCHO
- PUNTEGGI MASSIMO
- REGOLABILE
- ABBIGLIAMENTO ELETTRICO GOTTLIEB
- 1·2·3·4·5
- BALLY
- PLAY
- 0,0,0,0
| Kind | Description |
|---|---|
| Animal | Enormous dark brown bucking horse rearing at centre, black mane and tail, all four legs off the ground |
| Man | Grinning cowboy in a wide straw sombrero, white shirt, blue trousers and red neckerchief, crouched low at the horse's left flank |
| Man | Broad-hatted man in blue overalls, blue shirt and red neckerchief at the right edge, leaning in with an open-mouthed expression, holding a pink saddle blanket |
| Man | Smaller rider in a yellow hat on a pale horse in the mid-ground, right of the bucking horse |
| Vehicle | Yellow stagecoach or wagon in the mid-ground behind the horses |
| Woman | Tiny pink-clad dancing woman with raised arms in the upper right cloud scene |
| Animal | Red horse rearing and a galloping white horse in the upper cloud register |
| Man | Pale figure leaning or climbing at the base of the red water tower at the far right |
| Other | Small bird-like shapes in the clouds, indistinct |
A painted cartoon backglass set inside a cream-yellowed wooden cabinet border, with the playfield-like scene contained in a rounded-rectangle window. Deep blue sky fills the upper half with two fluffy white clouds; a large mechanical score reel window sits upper left, showing 0,0,0,0 in black digits on white reels behind a red cloud-shaped housing with yellow trim. The lower half is a warm yellow-ochre desert ranch scene: a huge dark brown bucking horse rears at centre-left, a grinning cowboy in a wide straw sombrero, white shirt and blue trousers crouches beside it, and a broad-hatted man in blue overalls with a red neckerchief leans in at the right edge. Smaller riders and a yellow stagecoach sit in the mid-ground among pink and red rock buttes, cacti and a small windmill. Upper right shows a tiny pink-clad dancing woman, a red horse and a galloping white horse in the clouds, plus a small red water tower. Dominant colours: cream, blue, red, yellow-ochre.
Backglass Cow Poke
- blue
- red
- green
- yellow
Fingerprint: Enormous flat red cowboy hat at top with white hatband carrying digit windows 2, 4, 4, 8, blonde woman in gingham shirt with brown-white paint horse, centered photo-frame ranch scene labeled "COWPOKE", laughing woman in blue halter dress and yellow straw hat grabbed by white horse's muzzle
A giant red cowboy hat across the top left, its white hatband printed with the digits 2, 4, 4, 8 as individual card windows. A blonde woman in a gingham shirt cheek-to-cheek with a brown-and-white paint horse, and a separate photo-in-frame ranch scene labelled COWPOKE. A white horse appears twice - rearing in the inset and bursting out of the lower-left corner to grab a laughing woman in a straw hat.
Setting
- Flat mid-blue painted field behind the figures
- Framed photographic ranch landscape inset in the centre with barn, hitching rail, cactus and water tower
- Sky with pale cloud in the top-right corner
Symbols
- Oversized red cowboy hat with printed number band
- White card with 2, 4, 4, 8
- Ranch signboard
- Weathered red barn
- Hitching rail and fence posts
- Prickly pear cactus
- Windmill water tower
- Grassland horizon
- Ten numbered score cards 1 to 10
- Previous missions card grid
Lettering
- Black hand-lettered slab capitals on a pale wooden plank sign for cowpoke; small condensed black sans-serif manufacturing line for the maker and city line; white condensed capitals on a black panel for balls to play; white capitals on a white box for previous missions
Themes
- Wild west
- Cowboy
- Ranch
- Horses
- Ranchero
- Western
Title on it
- Cowpoke
Text on it
- 2, 4, 4, 8
- PREVIOUS MISSIONS
- MFD. BY D. GOTTLIEB & CO.
- CHICAGO, ILL. 60651
- COWPOKE
- BALLS TO PLAY
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
| Kind | Description |
|---|---|
| Other | Brown and white paint horse head in close-up, white blaze down the face, dark mane, at the top right |
| Woman | Blonde adult woman with curled shoulder-length hair, pink and white gingham shirt, blue eyes, mouth open, positioned cheek to cheek with the horse |
| Animal | White horse rearing on its hind legs in the centre inset, front legs raised |
| Woman | Laughing adult woman in a bright blue halter dress and wide yellow straw hat with a red hatband, lower left, her arm held by the white horse's muzzle |
| Man | Cowboy in a white hat and red shirt seen from the shoulder up at the lower right, in profile facing left |
Landscape backglass on a flat mid-blue field, with a photographic painted Western scene inset in the centre. Top left: an oversized bright red cowboy hat in profile, its white crown band carrying four black-outlined white number cards reading 2, 4, 4, 8. Upper right: a brown-and-white paint horse head with a white blaze, cheek to a blonde woman with curled hair and a pink-and-white gingham shirt, mouth open as if speaking. Below her, a white box reads PREVIOUS MISSIONS over a grid of pale squares. A black print line across mid-height reads MFD. BY D. GOTTLIEB & CO., a yellow crest, CHICAGO, ILL. 60651. The centre inset is a framed photographic ranch: a white horse rears centre-left, red barn and hitching rail behind, prickly pear cacti and a water tower right, and a plank signboard reading COWPOKE in black slab capitals. Bottom left, a laughing woman in a bright blue halter dress and wide yellow straw hat has her arm grabbed by the white horse's muzzle. Bottom right, a cowboy in a white hat and red shirt faces left. A red strip along the bottom carries ten number cards 1 to 10, with a black BALLS TO PLAY panel right.