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1970–1971 · Williams

Dipsy Doodle / Doodle Bug / Love Bug

Known for Doodle Bug, Top saucer, 1-2-3-4 and Center post. Pale sky-blue to mint-green gradient and flat horizontal colour bands suggesting open sky.

Years
1970–1971
Maker
Williams
Type
Electro-mechanical
Display
Score reels

Known for

  • Toy

    Doodle Bug

  • saucer

    Top saucer

  • Target

    1-2-3-4

  • post

    Center post

  • Target

    Center target

3 games under this title

On the playfield

  • pink
  • yellow
  • orange
  • black
Dipsy Doodle / Doodle Bug / Love Bug playfield
Spotted in this photo
  • 2 flippers
  • 5 pop bumpers
  • 2 slingshots

Full vision analysis

Toy 1

  • Doodle Bug

Hole 1

  • Top saucer saucer

Bumpers 3

  • Purple bumper
  • Yellow bumpers
  • Green bumpers

Targets 2

  • 1-2-3-4
  • Center target

Lanes 2

  • Side lanes
  • Stop Doodle Bug rollover

Post or gate 1

  • Center post post

Backbox 1

  • Over the Top backglass light

On the backglass

  • light blue
  • purple
  • red
  • yellow
Dipsy Doodle / Doodle Bug / Love Bug backglass

Full vision analysis

Who and what

  • woman Large head-and-shoulders cartoon woman at top left, long voluminous golden-blonde hair streaked with red, heavy black eyeliner, pink lips, purple top, one long-nailed arm reaching and pointing to the right
  • woman Second reaching arm and hand below the first, pale skin with red nail polish, belonging to the same upper-left group of figures
  • woman Slim young brunette girl standing centre-lower, white short-sleeved shirt, pale blue jeans, holding a black-and-white electric guitar diagonally across her body
  • man Seated figure at lower left, pale green skin, reddish hair, blue jacket and blue trousers, holding a stringed instrument, shown in profile facing right
  • other Very small cartoon figure standing right of the guitarist, blue top, pale shorts, dark hair

Setting

  • Pale sky-blue to mint-green gradient
  • Flat horizontal colour bands suggesting open sky

Text on it

  • DAISY DOODLE
  • 1 TO 4 CAN PLAY
  • 1st PLAYER
  • 2nd PLAYER
  • 3rd PLAYER
  • 4th PLAYER
  • 1st
  • 2nd
  • 3rd
  • 4th

Made by

Design
Norm Clark
Art
Christian Marche

Reference

Linked terms
  • Doodle Bug also called Doodler
  • Top saucer also called Top cycling saucer
  • 1-2-3-4 also called Numbered standup targets also called Targets 1 through 4
  • Center target also called Center start-Doodler target
  • Side lanes also called Side up-post lanes also called up-post lane
  • Stop Doodle Bug also called stop-Doodler rollovers
Playfield vision analysis

Written by a machine from the photos, so details may be off.

Dipsy Doodle / Doodle Bug / Love Bug playfield

Playfield Doodle Bug

  • pink
  • yellow
  • orange
  • black

Fingerprint: Doodle Bug, cluster of five cream flower-petal pop-bumper caps in wide arc each ringed by green starburst and reading 100 WHEN LIT, tall clear plastic ball-scoop post in red dotted oval with yellow script, yellow wireform arch, yellow triangular inlanes with UP POST and DOWN POST, cartoon brown crawling bug with white eyes

Distinctive

The most memorable feature is the cluster of five cream-coloured, flower-petal pop-bumper caps arranged in a wide arc, each ringed by a green starburst and each reading 100 WHEN LIT (the centre one 1000 WHEN LIT). Second, the tall clear plastic ball-scoop post standing upright in the middle of a red oval sprinkled with yellow dots, with Doodle Bug written twice around it in curving yellow script. Third, the long yellow wireform arch rail across the top with a round medallion at its apex flanked by 500 markings. Fourth, the pair of yellow triangular inlane plastics at mid-field carrying the words UP POST and DOWN POST, with black 2 and 3 numerals marking the lanes. Finally, a brown cartoon crawling bug with white eyes and antennae printed on the lower right yellow triangle, matched by a red-and-black bug on the left.

Setting

  • Flat printed playfield with no scenic background; pink-to-red centre field fading to orange and gold edges
  • Yellow wireform arch rail across the top curve
  • Chrome cabinet side rails framing both long edges
  • Score-reel window and chrome apron below the flippers

Symbols

  • Playing-card-style rank numerals 2 and 3 on black triangles
  • Exploding star bursts
  • Zig-zag lightning bolt graphics
  • Black arrows pointing up the outlanes and down the inlanes
  • Five flower/starburst pop-bumper caps
  • Yellow rectangular gate targets
  • Small green round lamps
  • White star decals on the plastics

Notable shapes

  • Tall narrow clear plastic scoop in the middle of the field
  • Long yellow wireform arch spanning the whole top of the playfield
  • Wide shallow arc of five flower-shaped pop-bumper caps
  • Large red oval with yellow dots around the centre scoop
  • Black triangular plastics either side of the slingshots
  • Large yellow triangular plastics in each lower corner

Art motifs

  • Flower petals
  • Stars and starbursts
  • Arrows
  • Lightning bolts
  • Scattered dots
  • Chevron and stripe patterns on the plastics

Themes

  • Insects
  • Bugs
  • Targets and rollover lanes
  • Score reels
  • Electro-mechanical
  • Skill-shot style centre target

Title on it

  • Doodle bug

Text on it

  • Doodle Bug
  • Doodle Bug SCORES
  • EXTRA BALL WHEN LIT
  • START Doogle Bug
  • UP POST
  • DOWN POST
  • STOP
  • OPEN GATE
  • SPECIAL WHEN GATE IS OPEN
  • GATE
  • 100
  • 10
  • 1000
  • 10,000
  • 2
  • 3
  • 500
  • 100 WHEN LIT
  • 1000 WHEN LIT
  • FLIPPER BUTTON
  • INSTRUCTIONS
  • Hitting Center Target Starts Doodle Bug.
  • Making Targets 1 to 4 in Sequence Hits Center Target to Score 1 Extra Ball and Increase Doodle Bug Scoring Value.
  • Lighting Yellow Bumpers Lights Left Side Rollover to Open Gate.
  • Lighting Green Bumpers Lights Right Side Rollover to Open Gate.
  • Lighting Yellow and Green Bumpers Hits Center Bumper to Score 1000 Points.
  • Tilt Penalty Ball in Play.
  • Williams
  • ELECTRONICS INC.
  • CHICAGO, ILLINOIS 60618
  • Tilt Penalty Ball in Play
  • FOR EACH SCORE OF 50,000 POINTS
  • FOR EACH SCORE OF 80,000 POINTS
  • FOR EACH SCORE OF 160,000 POINTS
  • Repair Request/Game Info
  • 1971 Williams Doodle Bug
  • 3 BALLS PER GAME
Slingshots
Two conventional triangular slingshots at mid-field, with black triangular lane inserts and yellow card-shaped plastics beside them
Upper playfield
None; flat one-level playfield with no elevated upper section
Apron and lower playfield
Light-blue v-shaped apron graphic below the flippers, chrome apron strip, printed instructions card on the lower left and a scoring card with a qr code plus 3 balls per game on the lower right, score-reel window and two chrome flipper button caps at the very bottom
Who and what
Kind Description
Animal A brown cartoon bug with round white eyes, two antennae and six legs, printed crawling across the right-hand yellow lower triangle inside a black arrow
Animal A red-and-black cartoon bug with white eyes and antennae, printed on the left-hand yellow lower triangle
Creature A small insect/bee-like figure printed on the upper left yellow arc panel and a matching one on the upper right arc panel
Other A printed pointing hand with an extended index finger inside a black starburst on the right upper quadrant
Other A pale hand/mitten shape behind the round medallion at the top apex
Full description

A flat electro-mechanical pinball playfield photographed in its cabinet, glass and chrome side rails visible, with a score-reel window and flipper buttons at the very bottom. The field is dominated by a hot pink-to-red gradient centre fading to orange and gold along the outer edges, with black triangular plastics inset at the slingshot lanes. A yellow wireform habitrail arch follows the top curve, carrying a round medallion at the apex. Five flower-shaped pop-bumper caps with cream petals and green starburst rings sit in a shallow arc across the upper third. The centre of the field holds a red oval with yellow dots and a tall clear plastic scoop/post, with the words Doodle Bug curving around it in yellow script. Flat printed artwork of cartoon bugs, arrows, zig-zag lightning bolts, a pointing hand, exploding stars and playing-card-style rank numbers decorates the yellow lower corners and the two side lanes. Two red flippers sit below a light-blue V-shaped apron graphic, with an instruction card and a scoring card at the bottom edge.

Backglass vision analysis

Written by a machine from the photos, so details may be off.

Dipsy Doodle / Doodle Bug / Love Bug backglass

Backglass Dipsy Doodle

  • light blue
  • purple
  • red
  • yellow

Fingerprint: DAISY DOODLE in chunky red-orange block capitals, cartoon woman with enormous flowing blonde-and-red hair leaning from top left pointing long-nailed hand, slim brunette girl in white shirt and pale blue jeans playing black-and-white electric guitar, blank purple trapezoidal panel in centre, four separate score stations marked in yellow (1st-4th PLAYER), seated green-skinned figure with stringed instrument, heavy black outlines throughout.

Distinctive

A cartoon woman with enormous flowing blonde-and-red hair leans in from the top left corner and points her long-nailed hand across the glass, framing a big blank purple trapezoid panel down the centre. The layout is built around four separate white score-reel windows labelled 1st through 4th PLAYER in yellow script, arranged as two pairs. A slim brunette girl in a white shirt and pale blue jeans stands playing a black-and-white electric guitar directly beneath that purple panel. The title DAISY DOODLE sits bottom right in red-orange block capitals above four small red ball icons and the line 1 TO 4 CAN PLAY.

Setting

  • Pale sky-blue to mint-green gradient
  • Flat horizontal colour bands suggesting open sky

Symbols

  • Electric guitar
  • Second stringed instrument
  • Four small red ball circles
  • Score reels showing 0 digits
  • White rectangular score windows with black frames

Lettering

  • Hand-lettered yellow script with black outline for the player labels and ordinals; chunky red-orange block capitals with black outline and yellow highlight for the title

Themes

  • Music
  • Rock and roll
  • Band
  • Singing
  • Musical instruments
  • Multi-player

Title on it

  • Daisy doodle

Text on it

  • DAISY DOODLE
  • 1 TO 4 CAN PLAY
  • 1st PLAYER
  • 2nd PLAYER
  • 3rd PLAYER
  • 4th PLAYER
  • 1st
  • 2nd
  • 3rd
  • 4th
Who and what
Kind Description
Woman Large head-and-shoulders cartoon woman at top left, long voluminous golden-blonde hair streaked with red, heavy black eyeliner, pink lips, purple top, one long-nailed arm reaching and pointing to the right
Woman Second reaching arm and hand below the first, pale skin with red nail polish, belonging to the same upper-left group of figures
Woman Slim young brunette girl standing centre-lower, white short-sleeved shirt, pale blue jeans, holding a black-and-white electric guitar diagonally across her body
Man Seated figure at lower left, pale green skin, reddish hair, blue jacket and blue trousers, holding a stringed instrument, shown in profile facing right
Other Very small cartoon figure standing right of the guitarist, blue top, pale shorts, dark hair
Full description

Photographed in a games room as a full electro-mechanical machine, but the artwork of interest is the tall backglass: a flat, brightly coloured cartoon scene on a pale sky-blue to mint-green gradient background, overlaid by two long white score windows. Four separate score stations are marked in hand-lettered yellow text with dark outline: 1st PLAYER at upper left, 2nd PLAYER at upper right, 3rd PLAYER at middle left and 4th PLAYER at middle right, each preceded by a large yellow ordinal and each sitting above a row of white mechanical reels showing black 0 digits. At the upper left a large cartoon woman with long flowing golden-blonde and red-streaked hair, heavy black eyeliner and pink lips, wearing a purple top, leans in from the corner and points one long-nailed hand to the right; a second arm reaches out below hers. A large blank purple trapezoidal panel runs down the centre of the glass between the two upper score windows. Below, a slim young brunette girl in a white shirt and pale blue jeans stands playing a black-and-white electric guitar. At the lower left a seated figure with pale green skin and reddish hair, in a blue jacket and blue trousers, holds a stringed instrument in profile. Just right of the guitarist stands a very small cartoon figure in a blue top and pale shorts. The bottom right carries the title DAISY DOODLE in chunky red-orange capitals with black outline, above 1 TO 4 CAN PLAY and four small red ball icons. Heavy black outlines throughout.

Dipsy Doodle / Doodle Bug / Love Bug backglass

Backglass Doodle Bug

  • magenta-purple
  • teal
  • lime green
  • yellow

Fingerprint: doodle bug title in fat bubble letters, teal cartoon bug with two large red eyes and orange wings dragging crowd of six wildly waving 1960s-dressed flailing figures across flat magenta background, towering skinny man in green-and-pink striped outfit with orange cap and round spectacles raising tambourine, huge blonde woman's head at lower right with blue eye shadow, ragged lime-green torn-paper score window

Distinctive

A giant, wide-eyed cartoon bug with a teal head, two bulbous red eyes, orange wings and a green body spattered with red and yellow dots drags a whole crowd of screaming, wildly waving 1960s-dressed people across a flat magenta background. Next to it a towering skinny man in a green-and-pink striped outfit, orange cap and dark round spectacles brandishes a tambourine overhead while his face is a black beard-shaped gape. The score is revealed through a ragged, torn-paper cut-out in lime green and sky blue rather than a neat window, showing 1 0 9 9 7 0. A huge blonde woman's head with heavy blue eye shadow fills the bottom right corner, cropped by the frame.

Setting

  • Flat solid magenta-purple field with no scenery
  • Black painted border frame around all four edges
  • Torn-paper collage cut-out behind the score reels
  • Reflective glass surface showing room light reflections and a faint view of other machines

Symbols

  • Tambourine
  • Microphone stand
  • Jagged torn-paper collage shapes
  • Inset white oval restoration sticker

Lettering

  • Fat rounded bubble letters with heavy black outlines and black drop shadow, each letter a different colour; company name above in a red cursive script with a circled emblem; small yellow block letters with black outline for the instruction text

Themes

  • Comedy
  • Insects
  • Chaos
  • Retro cartoon
  • Music

Title on it

  • Doodle bug

Text on it

  • Williams
  • DOODLE BUG
  • 50
  • 1 0 9 9 7 0
  • BALLS TO PLAY
  • GAME OVER
  • Another BGR Restoration
Who and what
Kind Description
Woman Left of centre, magenta-pink catsuit with long sleeves, turquoise bob haircut, head thrown back, mouth wide open shouting, both arms raised with fingers splayed, green collar at the neck
Other A pair of legs in white trousers printed with small green daisy flowers, thin lime-green stick legs, purple and white shoes, one arm raised straight up with an open hand
Man Centre, tall teal flat-top hairstyle, orange-tanned face, broad toothy grin, blue-and-white vertically striped suit jacket, yellow shirt and bow tie, one hand on his hip
Man Centre-right, pink shaggy hair with a white printed headband, yellow hawaiian shirt covered in red and green shapes, arm thrust upwards, mouth open
Man Right, very tall and thin, orange cap, round dark glasses, black beard, green-and-pink horizontally striped trousers and shirt, teal socks, one arm straight up holding a cream tambourine, the other bent across his chest
Creature Cartoon bug, teal head with two big round red eyes, teal antennae, orange veined wings, green body dotted with red and yellow spots, green wheels, legs splayed
Woman Bottom right, enormous close-up blonde head with swept yellow-blonde hair, thick blue eye shadow, green irises, heavy black lashes, bright pink lips open in a smile, cropped by the frame edge
Full description

A cartoon backglass with a flat magenta-purple background, framed by a black outer border. Upper left is a torn, jagged-edged cut-out window in black, lime green and sky blue that reveals a six-window score reel strip showing 1 0 9 9 7 0 in gold digits on cream reels, with a red 50 printed above the tear. Upper right is a teal-blue sheet of paper with a folded top-right corner, bearing a red script company wordmark above a fat bubble-letter title in pink, red, orange and yellow with heavy black outlines. The middle is crowded with six flailing cartoon people in 1960s fashion: a screaming woman in a magenta catsuit with a turquoise bob, a figure in white-and-green daisy-print trousers with green stick legs and purple shoes, a grinning teal-haired man in a blue-and-white striped suit and bow tie, a person in a yellow-and-red Hawaiian shirt with a headband, a tall thin man in a green-and-pink striped outfit with dark round glasses, beard and an orange cap raising a tambourine, and a large blonde woman's head at lower right with green eyes, blue shadow and pink lips. Under them runs a teal cartoon bug creature with two big red eyes, orange wings, a green body covered in red and yellow dots and green wheels. Yellow-outlined text reads BALLS TO PLAY at lower centre-left, with GAME OVER in orange over the blonde head.

Dipsy Doodle / Doodle Bug / Love Bug backglass

Backglass Love Bug

  • magenta
  • black
  • green
  • red

Fingerprint: love bug!: LOVE BUG with red heart replacing O, giant blonde woman's head looming at bottom right, hippy characters celebrating with tambourine, reclining woman in leopard print, skyline silhouette, pale blue car with heart detail, comic 1960s style

Distinctive

The most memorable element is the title logo in which a fat red heart substitutes for the letter O in LOVE, so the machine name reads as a heart inside LOVE BUG!, printed in fat red capitals on a pale blue card. Second, a giant blonde woman's face with an enormous blue eye and red lips looms out of the bottom right corner, far larger than everything else. Third, a whole troupe of six celebrating hippy cartoon characters with raised arms, tambourine and leopard-print dress, drawn in a 1960s comic style. Fourth, a white five-window mechanical score reel strip across the upper left reading 0 0 9 4 0.

Setting

  • Flat magenta-pink background
  • Black city skyline silhouette across the top
  • Jagged green and black geometric blocks behind the skyline
  • White five-window score reel panel
  • Pale blue rectangular title panel at upper right

Symbols

  • Red heart used as the letter o in the title
  • Tambourine
  • Five mechanical score reels
  • Black city skyline silhouette
  • Jagged green geometric blocks

Lettering

  • Fat red sans-serif capitals with white outline and heavy black drop shadow on the title, the o replaced by a heart; a small red cursive script manufacturer word above it; yellow-orange block capitals with dark outline for the instruction text

Themes

  • Psychedelic
  • Hippies
  • 1960s counterculture
  • Comedy
  • Musical celebration
  • Heart motif

Title on it

  • Love bug!

Text on it

  • Williams
  • LOVE
  • BUG!
  • 0 0 9 4 0
  • BALLS TO PLAY
Who and what
Kind Description
Woman Giant blonde woman's head at bottom right, oversized blue eye with heavy lashes, arched brow, red lips and pink shadow on the cheek; only head and part of shoulder visible
Woman Reclining woman in a yellow-and-orange leopard-print dress with pink hair, arm raised above her head, legs extended to the right
Man Black-haired man centre-left in a white patterned jacket over a dark shirt, standing upright, mouth open, one arm bent
Woman Far left, figure in a flowing red outfit with a green collar and blue hair, mouth wide open screaming, both arms thrown up with fingers splayed
Other Lanky striped green-and-orange clad figure with pale face, dark round glasses and a hat, holding a tambourine or drum above the head with one arm
Other Small squat figure in dark green near the car, head and shoulders only
Child Small figure in a red-and-green floral dress beside the car, partly hidden behind the reclining woman
Child Small child figure at the bottom centre-left below the car, head and shoulders visible
Vehicle Low pale-blue cartoon car with a red heart shape on the rear panel, small wheels, sitting on the pink ground
Full description

A cartoon-comic style backglass on a flat magenta-pink ground, framed by a black skyline silhouette along the top with jagged green and black blocks behind it. A white five-window score reel panel sits across the upper left. The title occupies a pale blue rectangular panel at the upper right: a large red block-letter logo with white outline and black drop shadow, where a fat red HEART forms the O of LOVE, above the word BUG! with an exclamation point. Below the skyline a group of six hippy-era cartoon characters celebrate: a screaming figure in a flowing red outfit at far left with both arms thrown up; a black-haired man in a white patterned jacket standing centre-left; a reclining woman in a yellow-and-orange leopard-print dress with pink hair reaching upward; a lanky striped green-and-orange figure with a pale face and dark round glasses holding a tambourine overhead. Small squat figures in dark green and patterned clothing crouch around a low pale-blue cartoon car with a red heart-shaped detail on its rear. A giant blonde woman's head with a huge blue eye, arched brow and red lips fills the bottom right corner. Yellow block lettering reading BALLS TO PLAY sits at the lower left.