1973 · Williams
OXO
Known for Tic-tac-toe board, A and B targets, Side saucers and Right outlane gate. Flat mid-blue field, jagged black horizontal band across the middle, pale wooden cabinet frame visible around the glass and strong reflections of room lights and other arcade signage in the glass.
- Year
- 1973
- Maker
- Williams
- Type
- Electro-mechanical
- Display
- Score reels
Known for
- board
Tic-tac-toe board
- Target
A and B targets
- saucers
Side saucers
- gate
Right outlane gate
2 games under this title
On the playfield
Hole 1
- Side saucers saucers
Bumpers 2
- Blue bumpers
- Green bumper
Targets 2
- A and B targets
- Center target
Lanes 2
- Side lanes
- Lower center rollover rollover
Post or gate 1
- Right outlane gate gate
Lights 1
- Active symbol lit indicator
Other 1
- Tic-tac-toe board board
On the backglass
Who and what
- man Centre: adult male with dark curly hair and sideburns, head thrown back laughing or shouting with teeth bared, pale blue shirt with dark navy collar, lime-green tunic body, large magenta/brown ribbed circular collar or necklace, small silver buckle at the waist
- woman Right of centre: adult woman with a short royal-blue bob haircut, heavy black eye make-up, bright red lips, cream outfit covered in red polka dots, one arm stretched out to the right with fingers splayed
- woman Bottom left: adult woman with long green-blonde hair with yellow highlights, red lips, pale blue long-sleeved top, head tilted, reclining across a brown arrow shaft
- vehicle Stylised arrow projectiles: pale blue, orange, teal and brown shafts with red and yellow arrowheads and pink/white fletching, crossing diagonally
- other A thick red oval ring with a tan/gold interior punched into the bottom centre of the artwork
Setting
- Flat mid-blue field
- Jagged black horizontal band across the middle
- Pale wooden cabinet frame visible around the glass
- Strong reflections of room lights and other arcade signage in the glass
Text on it
- Williams
- OXO
- GAME OVER
- BALL IN PLAY
- 1 TO 4 CAN PLAY
- 1 UP
- 2 UP
- 3 UP
- 4 UP
- WILLIAMS ELECTRONICS INC.
How it plays
-
Goals 1
- Tic-tac-toe
-
Awards 1
- Last-ball Bonus
Made by
- Design
- Norm Clark
- Art
- Christian Marche
Reference
Linked terms
- Tic-tac-toe board also called Nine-square playfield grid
- A and B targets also called A-B Standup also called A and B stand-up targets
- Green bumper also called Center bumper
- Side saucers also called Side ejects also called Left and right eject pockets
- Lower center rollover also called Rollover button
- Right outlane gate also called Right gate
- Active symbol also called Lit X/O selector
- Tic-tac-toe also called Three Xs or Os in a line
Playfield vision analysis
Written by a machine from the photos, so details may be off.
Playfield Standard
- turquoise
- red
- orange
- white
Fingerprint: OXO, giant red tic-tac-toe grid as the main drop-target bank ringed by oversized three-dimensional red, white and orange o and x letters, smaller oxo grid window in starburst at top with silver spinner disc, matching pink-and-white instruction cards, flat turquoise field with jagged white lightning-bolt shapes
The entire playfield is built around a giant red OXO tic-tac-toe grid as the main drop-target bank, ringed by oversized three-dimensional red, white and orange 'O' and 'X' letters. A second, smaller OXO grid window sits in a starburst at top centre with a silver '1000' spinner disc on top of it. The instruction and replay cards on the lower apron are printed in a matching pink-and-white palette, and a black-and-gold script 'Williams' plaque with 'CHICAGO, ILLINOIS 60618' is mounted centrally between them. Everything sits on a flat turquoise field broken by jagged white lightning-bolt shapes.
Setting
- Flat turquoise teal ground
- White jagged lightning-bolt shapes radiating from centre
- Orange and yellow starburst wedges
- Black drop shadows behind raised letters
- Chrome metal ball guides and wireform rails
Symbols
- O
- X
- Tic-tac-toe grid
- Starburst
- Arrow
- Lightning bolt
- Checkered scoring squares
- Qr code
- Circled w
Notable shapes
- Oversized raised 3d o and x letters protruding from the side lanes
- Large central 3x3 red drop-target square
- Jagged white lightning-bolt graphics radiating across the teal background
- Starburst badges for bonus / triple when lit and special when lit
- Cutout hole in the lower centre apron for the ball return
Art motifs
- Rainbow gradient colour bands
- Black drop shadow offset lettering
- Starburst badge labels
- Concentric scoring rings
- Checkerboard sub-grids
Themes
- Tic-tac-toe
- Oxo
- Arcade grid
- Abstract geometry
- Mid-1970s electro-mechanical
Title on it
- Oxo
Text on it
- OXO
- O
- X
- 1000
- 100
- 10
- POP
- EXTRA BALL
- SHOOT AGAIN
- SPECIAL WHEN LIT
- BONUS
- TRIPLE WHEN LIT
- SAME PLAYER SHOOTS AGAIN
- FLIPPER BUTTON
- INSTRUCTIONS
- 3 BALLS PER GAME
- For Amusement Only
- One to Four Players
- 1 REPLAY FOR EACH SCORE OF 54,00
- 1 REPLAY FOR EACH SCORE OF 72,00
- 1 REPLAY FOR EACH SCORE OF 93,00
- Repair Registers Info
- 1973 Williams OXO
- Williams
- CHICAGO, ILLINOIS 60618
- ELECTRONICS
| Kind | Description |
|---|---|
| Other | Large nine-panel drop-target bank of solid red squares in a yellow frame, each square plain, with a small red 'oxo' name card above it |
| Other | Fourteen-plus red posts with pink/white ringed plastic caps forming the bumper and target rows |
| Other | Silver fluted spinner disc on a post at top centre, printed '1000' with concentric scored rings |
| Other | Two green starburst-shaped pop bumper caps, each printed '100' and 'when lit' |
| Other | Six round pop bumper caps with pink collars across the top arc, plus four tall white inserts with teal and orange surrounds printed '10' and '100' |
| Other | Two red rubber flippers with white pivot collars at the lower centre |
| Other | Small round pop-bumper style target below the centre oxo grid, gold and red, printed with an oxo grid |
| Other | Two dark blue round inserts marked 'o' and 'x' side by side above the flippers |
| Other | Yellow plastic flipper button batons at the left and right lower corners |
A 1970s electro-mechanical playfield with a bold red, white, orange and teal geometric 'OXO' tic-tac-toe motif on a turquoise ground. A large nine-square drop-target grid, outlined in yellow and headed by a red 'OXO' word card, sits dead centre, flanked by two red arrow decals reading 'EXTRA BALL' and 'SHOOT AGAIN', each backed by a starburst reading 'SPECIAL WHEN LIT'. At the top, six round pop-bumper caps with pink ringed posts surround a silver spinner disc marked '1000' and two green starburst bumpers marked '100'. Four tall white/teal plastics with '100' and '10' scores ring the mid-field, alongside small square grid windows marked with an X in the top right corner. Lower centre has a lit round insert 'O' and a black 'X' insert, a small pop-bumper style target with an OXO grid, and a starburst word card reading 'BONUS' / 'TRIPLE WHEN LIT'. Two red flippers, two yellow 'FLIPPER BUTTON' arrows, a 'SAME PLAYER SHOOTS AGAIN' round insert and a dark circular hole sit at the bottom. The lower apron carries a white 'INSTRUCTIONS' card, a black-and-gold script 'Williams' logo plaque reading 'CHICAGO, ILLINOIS 60618 / ELECTRONICS', and a pale 'OXO' replay card with a QR code. Muted, slightly faded flat-printed art; orange rails, metal ball guides and post caps catch the light.
Backglass vision analysis
Written by a machine from the photos, so details may be off.
Backglass Standard
- blue
- red
- black
- yellow-green
Fingerprint: Williams OXO title giant glossy red logo two red target rings pierced arrows; four pop-cartoon figures dangling sideways upside-down among giant crossed arrow shafts; jagged black horizontal band; mirrored cream score-reel windows arrow-shaped housings; chunky X shapes yellow-green red; thick red oval hole bottom center; mid-blue field
A giant glossy red 'OXO' logo with two red target rings shot through by arrows dominates the centre. Four pop-cartoon figures dangle sideways and upside-down among giant crossed arrow shafts bursting through a jagged black horizontal band. Mirrored pairs of five-digit cream score-reel windows sit left and right in arrow-shaped housings. A deep red oval hole punched into the bottom centre of the artwork.
Setting
- Flat mid-blue field
- Jagged black horizontal band across the middle
- Pale wooden cabinet frame visible around the glass
- Strong reflections of room lights and other arcade signage in the glass
Symbols
- Red target rings with an arrow through the centre
- Yellow-green and red chunky x crosses
- Arrowheads and feathered fletching
- Numbered circles 1 2 3 4
- Cream digit reels on black windows
- Red polka-dot pattern
- Small red flag with a numeral 2
Lettering
- Heavy glossy red sans-serif capitals with white and pink highlight and outline for the title; white hand-lettered caps with dark outline for 'game over' and 'ball in play'; small cream-on-black mechanical reel digits; red cursive script wordmark inside a white box at top left
Themes
- Arrows and archery
- Cartoon figures
- Target and ring motif
- Abstract geometric shapes
- Game scoring display
Title on it
- Oxo
Text on it
- Williams
- OXO
- GAME OVER
- BALL IN PLAY
- 1 TO 4 CAN PLAY
- 1 UP
- 2 UP
- 3 UP
- 4 UP
- WILLIAMS ELECTRONICS INC.
| Kind | Description |
|---|---|
| Man | Centre: adult male with dark curly hair and sideburns, head thrown back laughing or shouting with teeth bared, pale blue shirt with dark navy collar, lime-green tunic body, large magenta/brown ribbed circular collar or necklace, small silver buckle at the waist |
| Woman | Right of centre: adult woman with a short royal-blue bob haircut, heavy black eye make-up, bright red lips, cream outfit covered in red polka dots, one arm stretched out to the right with fingers splayed |
| Woman | Bottom left: adult woman with long green-blonde hair with yellow highlights, red lips, pale blue long-sleeved top, head tilted, reclining across a brown arrow shaft |
| Vehicle | Stylised arrow projectiles: pale blue, orange, teal and brown shafts with red and yellow arrowheads and pink/white fletching, crossing diagonally |
| Other | A thick red oval ring with a tan/gold interior punched into the bottom centre of the artwork |
Illuminated backglass under glass in a pale wooden cabinet frame, with a mid-blue field and a jagged black band across the middle. The huge centre title is a fat glossy red 'OXO' in heavy sans-serif capitals with pink-white highlights and a white outline, flanked by two red rings each pierced by an arrow. Four separate windows of cream-on-black mechanical score reels run in a band across the middle, each set in an arrow-shaped housing. Popping through the black band are four overlapping arrow shafts (pale blue, orange, teal, brown) with red, white and yellow fletching, plus chunky X shapes in yellow-green and red. Three flat cartoon figures hang among the arrows: a grinning man in a lime-green tunic and dark blue collar with a large magenta ribbed collar, head thrown back; a woman with a short blue bob, heavy dark eye make-up, red lips and a spotted cream-and-red outfit reaching right; and at bottom left a green-blonde woman with red lips and a pale blue top reclining across a brown arrow. Bottom centre is a thick red oval hole with tan interior. Bottom left reads 'GAME OVER' in white hand-lettered caps above 'BALL IN PLAY'.
Backglass Triple X
- magenta
- lime green
- cyan
- black
Fingerprint: Giant pale lavender letter X dominating upper centre under magenta block-letter TRIPLE X title, striped man leaning backwards out of top of the letter, geometric background pattern throughout composition, dynamic athletic pose captured, Williams game, painted geometric abstract style with bright vivid colours displayed
A giant pale lavender letter X dominating the upper centre, under a magenta block-letter title, with a striped man leaning backwards out of the top of it. Two disembodied women's heads with sharply stylised bobbed hair - one pale blue, one blonde - float among oversized freestanding letters in magenta, lime and cyan on a black ground. A thick magenta oval ring at bottom centre reads like an open mouth or a hoop. A woman in a white suit with red polka dots and a white angular helmet thrusts in from the right, and a long yellow-orange diagonal bar cuts across the lower half.
Setting
- Flat black backdrop
- Scattered oversized freestanding geometric letters
- Red and pink ring circles
- Dark grey-blue upper field with faint circled numbers
Symbols
- Letter x
- Letter m
- Letter w
- Letter t
- Pink and magenta ring circles
- Magenta oval ring
- Orange triangle
- Green cross shape
- Red polka dot pattern
- Circled numbers 40 and 50
Lettering
- Bold condensed sans-serif block capitals, magenta with white drop shadow and pale lavender fill on the title; white plain sans-serif capitals for the instruction text along the bottom
Themes
- Abstract letter collage
- Mid-century modern graphics
- Pin-up faces
- Score reels
- Two player game
Title on it
- Triple x
Text on it
- TRIPLE X
- Williams
- Game Over
- BALL IN PLAY
- 1 OR 2 CAN PLAY
- 1 UP
- 2 UP
- 1
- 2
- 40
- 50
- 21010
- 00000
| Kind | Description |
|---|---|
| Man | Top centre, head tilted back with chin raised, short dark hair, wearing a garment of bright green, yellow and teal vertical stripes with a dark collar; only head and torso visible above the geometry |
| Woman | Centre right, pale blue bobbed hair, white angular helmet or wing shape framing the head, heavy red lips, white outfit covered in red polka dots, arms thrown out, attached to a green angular cross shape at the right edge |
| Woman | Lower centre, blonde wavy hair, smiling with head tilted sharply to one side, white and purple angular shapes wrapping around her neck and shoulders |
| Other | Two white angular gloved hand shapes with pointed fingers reaching in from the left edge and the right edge towards the centre |
Flat rectangular backglass of a two-player game, dominated by a huge pale lavender-and-white letter X in the top centre, with a magenta-and-white block-letter title above it and a small circular red-and-white maker logo at top left. Two white horizontal score windows sit either side of centre: the left shows the digits 21010, the right 00000. A black field behind is scattered with large freestanding geometric letters and shapes - a magenta M, a lime X, a magenta W, a cyan T, an orange triangle - plus red and pink ring circles and a thick magenta oval at bottom centre like a mouth or hoop. Three drawn figures break out of the geometry: a man at centre top in dark hair and a bright green, yellow and teal striped garment with his head tilted back; a woman at centre right with a short pale-blue bob, a white angular helmet or wing shape around her head, red lips and a white garment printed with red polka dots; and a blonde woman's face at lower centre, smiling, tilted, wrapped in white and purple angular shapes. Large white angular hand shapes reach in from the left and right edges. Bright magenta, lime green, cyan and white dominate against near-black.
Backglass Standard
- blue
- pink
- white
- black
Fingerprint: oxo: giant tilted pink OXO wordmark in thick bubble capitals with heavy black white shadows, two identical cartoon women in pink polka-dot mod outfits caught mid-star-jump, hands landing on four pink-ringed medallions labelled 1uP to 4uP, oversized green pink X and star shapes floating pale blue sky
The whole board is dominated by a giant tilted pink 'OXO' wordmark made of thick bubble capitals with heavy black and white drop shadows. Two identical cartoon women in pink polka-dot mod outfits are caught mid-star-jump, their outstretched hands landing exactly on four pink-ringed medallions labelled 1uP to 4uP. Oversized green and pink X and star shapes float over a flat pale blue sky with no ground line at all, and a fat pink O with a black hole in the middle sits at the bottom centre.
Setting
- Flat pale blue sky backdrop with no ground line
- Black angular score-window frames
Symbols
- Oxo wordmark
- X shapes in green and pink
- Pink four-pointed star
- Large pink o with black centre
- Four pink-ringed numbered player medallions
- Four mechanical score reel windows
Lettering
- Thick bubble sans-serif capitals in hot pink with white and black drop shadows; supporting text in white condensed capitals; counters in white stacked numerals over pink discs
Themes
- Pop art
- Mod fashion
- Comic book
- Abstract sport
- Playful
Title on it
- Oxo
Text on it
- OXO
- Williams
- 1uP
- 2uP
- 3uP
- 4uP
- BALL IN PLAY
- 1
- 1st CAN PLAY
- 2
- 3
- 4
| Kind | Description |
|---|---|
| Woman | Upper centre, 1960s beehive blonde hairstyle, orange eye-mask face, pink leotard with white polka dots and pale blue tights, star-jump pose with both arms outstretched left and right and one leg kicked high, holding a pink cone shape |
| Woman | Lower centre-left, long flowing blonde hair, yellow top with pale blue tights, sprawled diagonally with one arm reaching to the lower right and legs flung up to the left, head tilted up with eyes closed |
A square backglass with a pale blue sky background and a large tilted magenta-and-pink OXO logo in thick sans-serif capitals with white and black drop shadows across the top, a small white rectangular nameplate with red script lettering at top left. Two white-bordered score reels showing '00000' sit high on the left and right, and two more reel windows showing '10000' sit lower down, each paired with a pink-ringed round counter medallion: '1uP' at upper left, '2uP' at upper right, '3uP' mid left, '4uP' mid right. Two cartoon women in mod 1960s fashions sprawl across the centre in star-jump poses, limbs flung to the medallions: an upper figure with a yellow-blonde beehive, orange mask-like eye area and a pink polka-dot leotard, and a lower figure with flowing blonde hair and a yellow top, both wearing pale blue tights, one holding a pink cone. Green and pink X shapes, a large pink O with black centre at the bottom, and a pink four-pointed star at lower right scatter across the composition. White 'BALL IN PLAY' with '1' beneath sits lower left, and a yellow-and-green circled '1 2 3 4' with white '1st CAN PLAY' sits lower right. Pop-art comic airbrush style with hard black outlines.