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1983 · Gottlieb

Ready...Aim...Fire!

Known for Colored spot targets, Center top lane, Prize ladder and Bear. Pale halftone-dot sky, abstract star field and orange flame and lava band along the bottom.

Year
1983
Maker
Gottlieb
Type
Solid state
Display
Alphanumeric
Players
4

Known for

  • Target

    Colored spot targets

  • Lane

    Center top lane

  • Goal

    Prize ladder

  • Goal

    Bear

  • Goal

    Giraffe

  • Goal

    Elephant

  • Goal

    Tiger

On the playfield

Target 1

  • Colored spot targets

Lanes 2

  • Center top lane
  • Out lanes

On the backglass

  • orange
  • black
  • pink
  • pale lilac
Ready...Aim...Fire! backglass

Full vision analysis

Who and what

  • other A large concentric shooting-target bullseye of alternating black and white rings with a black centre, occupying most of the upper two thirds

Setting

  • Pale halftone-dot sky
  • Abstract star field
  • Orange flame and lava band along the bottom

Text on it

  • READY
  • AIM
  • FIRE!

How it plays

  1. Goals 6

    • Prize ladder
    • Bear
    • Giraffe
    • Elephant
    • Tiger
    • Target value

Made by

Design
Shing Lam
Art
David Moore

Reference

Linked terms
  • Colored spot targets also called Standups also called spot targets
  • Center top lane also called Top rollover also called Top Special
  • Prize ladder also called Prize Order
Backglass vision analysis

Written by a machine from the photos, so details may be off.

Ready...Aim...Fire! backglass

Backglass

  • orange
  • black
  • pink
  • pale lilac

Fingerprint: Ready Aim Fire!, enormous black-and-white concentric bullseye target with curving stream of orange tracer fire crossing it, three black rectangular windows pasted over artwork, jagged orange flame pattern over magenta at lower third clashing with pale star field above, red-orange and orange block capitals ending in exclamation mark

Distinctive

The whole image is one enormous black-and-white concentric bullseye target with a curving stream of small orange squares crossing it like tracer fire. Three solid black rectangular windows are pasted over the artwork in a row across the middle and lower area. The lower third is a jagged orange flame pattern over flat magenta, which clashes deliberately with the pastel star field above. The title is a three-word arced slogan in red-orange and orange block capitals with thick black outlines, ending in an exclamation mark.

Setting

  • Pale halftone-dot sky
  • Abstract star field
  • Orange flame and lava band along the bottom

Symbols

  • Concentric bullseye target rings
  • Large five-pointed stars in green, red, orange, yellow and pink
  • Flat yellow, orange and pink circles
  • Small four-pointed sparkle stars
  • Diagonal line of small orange and yellow squares
  • Yellow lightning bolt shape
  • Three black rectangular score windows

Lettering

  • Bold sans-serif block capitals with thick black outlines, orange-red fill with a darker drop shadow, arranged on a gentle downward curve

Themes

  • Shooting target
  • Tracer fire
  • Shooting range
  • Abstract stars
  • Flames

Title on it

  • Ready aim fire!

Text on it

  • READY
  • AIM
  • FIRE!
Who and what
Kind Description
Other A large concentric shooting-target bullseye of alternating black and white rings with a black centre, occupying most of the upper two thirds
Full description

A printed backglass panel in a bright orange outer frame with metal clips along the bottom rail. The artwork is a flat, bold cartoon of a shooting target: a large black-and-white concentric bullseye of about five rings fills the upper centre, its rings reading as alternating black and white bands with a black pupil and white centre dot. Large five-pointed stars in green, red, orange, yellow and pale pink are scattered over a pale lilac halftone-dot background, alongside flat circles of yellow, orange and pink and small four-pointed sparkle shapes. A curving line of small orange and yellow squares runs diagonally down from the top left through the middle, like a stream of bullets. Across the top the title reads READY in red-orange block capitals with a heavy black outline, AIM below it in the same style, and FIRE! to the right in orange capitals outlined in black, the whole group set on a slight downward curve. Three plain black rectangular windows run across the middle and lower third, masking score areas. The bottom third is filled with jagged orange flame or lava shapes over a magenta-pink field, with a small yellow lightning-bolt form near the centre bottom.