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1969 · Williams

Seven Up / Set Up

Known for Upper flippers, 7 Up target, Numbers 1-6 and ABCDE. Pale blue sky with white clouds, blue-shadowed snow slopes and ski course with red and blue triangular flags.

Year
1969
Maker
Williams
Type
Electro-mechanical
Display
Score reels
Players
1

Known for

  • extra flipper

    Upper flippers

  • Drop target

    7 Up target

  • Target

    Numbers 1-6

  • rollovers

    ABCDE

  • backglass toy

    Skier

2 games under this title

On the playfield

Bumpers 2

  • Upper pop bumpers
  • Lower pop bumpers

Drop target 1

  • 7 Up target

Target 1

  • Numbers 1-6

Lanes 2

  • ABCDE rollovers
  • Right-side Special rollover rollover

Flipper 1

  • Upper flippers extra flipper

Posts and gates 2

  • Center post post
  • Out lane posts post

Backbox 1

  • Skier backglass toy

On the backglass

  • pale blue
  • white
  • orange-red
  • pink
Seven Up / Set Up backglass

Full vision analysis

Who and what

  • woman Central figure, vivid pink-red one-piece ski suit, white helmet, blue-tinted goggles, red gloves, lunging forward with right arm flung out and a ski pole trailing behind
  • child Smaller crouching figure at left in a teal-and-white suit with both arms raised overhead
  • woman Magenta-clad skier behind the central figure, partly obscured, arms up
  • other Figure at centre-right in teal jacket and blue trousers, frozen mid-leap with legs splayed in the air
  • woman Far-right skier in a white helmet and pink suit, bent low and leaning forwards
  • man Bald-headed figure in blue at the lower right, head and shoulders only

Setting

  • Pale blue sky with white clouds
  • Blue-shadowed snow slopes
  • Ski course with red and blue triangular flags

Text on it

  • SET UP
  • BELLS
  • 0 0 0 7 0

How it plays

  1. Goals 2

    • 7 Up Special

    Other

    • Extended Play

Made by

Design
Steve Kordek

Reference

Linked terms
  • Upper flippers also called Mini-flippers
  • 7 Up target also called No. 7 target also called Raised No. 7
  • Numbers 1-6 also called Numbered 1-6 switches
  • ABCDE also called ABCDE skier switches
  • Skier also called Skier Five
  • Right-side Special rollover also called Skier-completion Special
  • 7 Up Special also called No. 7 Special
Backglass vision analysis

Written by a machine from the photos, so details may be off.

Seven Up / Set Up backglass

Backglass Set Up

  • pale blue
  • white
  • orange-red
  • pink

Fingerprint: SET UP title in bold slanted orange-red capitals upper right, five brightly coloured cartoon skiers in unibody ski suits frozen mid-action across pale blue snowfield, leading woman in pink-red suit white helmet blue goggles lunging forward with pole, five mechanical score reels 0 0 0 7 0 grey angular housing top left, red blue triangular course flags dotted over snow, flat painterly mid-century style

Distinctive

A winter-sports tableau rather than a fantasy or sci-fi scene: five brightly coloured cartoon skiers in unibody ski suits frozen in mid-action across a pale blue snowfield, with the leading woman in a pink-red suit, white helmet and blue goggles lunging forward with a pole. The title SET UP is a short, blunt two-word phrase in large slanted orange-red capitals tucked into the upper right, unusually paired with ski imagery. Five old-style mechanical score reels reading 0 0 0 7 0 sit in a grey angular housing across the top left. Red and blue course flags and a small dark instruction card with white lettering are dotted over the snow.

Setting

  • Pale blue sky with white clouds
  • Blue-shadowed snow slopes
  • Ski course with red and blue triangular flags

Symbols

  • Five mechanical score reels with black digit strips
  • Red and blue triangular course flags
  • Ski poles
  • Dark instruction card with white lettering
  • Artist signature in cursive script

Lettering

  • Bold slanted sans-serif capitals in orange-red with heavy black outline and drop shadow, for the title; small cursive script signature above it in pinkish red

Themes

  • Skiing
  • Winter sports
  • Snow
  • Sport
  • Reel score game

Title on it

  • Set up

Text on it

  • SET UP
  • BELLS
  • 0 0 0 7 0
Who and what
Kind Description
Woman Central figure, vivid pink-red one-piece ski suit, white helmet, blue-tinted goggles, red gloves, lunging forward with right arm flung out and a ski pole trailing behind
Child Smaller crouching figure at left in a teal-and-white suit with both arms raised overhead
Woman Magenta-clad skier behind the central figure, partly obscured, arms up
Other Figure at centre-right in teal jacket and blue trousers, frozen mid-leap with legs splayed in the air
Woman Far-right skier in a white helmet and pink suit, bent low and leaning forwards
Man Bald-headed figure in blue at the lower right, head and shoulders only
Other Small magenta-and-orange airborne figure in the extreme top-right corner, above the snowfield
Full description

A painted winter-sports scene framed as a game backglass: pale icy-blue sky with soft white clouds filling the upper half, and blue-shadowed snow slopes below. Across the top-left runs a light grey reel panel holding five mechanical score reels on black digit strips, reading 0 0 0 7 0, set inside a dark charcoal angular frame. At upper right the main title SET UP is lettered in bold slanted orange-red capitals with a heavy black outline and dark drop shadow, with a small cursive artist signature above it in pinkish red. The artwork shows a group of cartoon skiers and snowboarders in brightly coloured ski suits: a central woman in a vivid pink-red one-piece with a white helmet, blue-tinted goggles and red gloves, leaning forward with one arm flung out and a ski pole trailing; to her left a smaller crouching figure in teal-and-white with arms raised; behind them a magenta-clad skier; at centre-right a figure in a teal jacket and blue trousers frozen mid-leap with legs splayed; at far right a skier in a white helmet and pink suit bent low, and below that a bald-headed figure in blue. Red and blue triangular course flags stand on the snow, and a small magenta-and-orange airborne figure sits in the extreme top-right corner. The style is flat, painterly mid-century cartoon illustration.

Seven Up / Set Up backglass

Backglass Seven Up

  • blue
  • white
  • red
  • pale green

Fingerprint: Title SEVEN UP chunky red letters white drop shadow small UP tucked under right larger word, black arrow banner upper left four white score windows 27511 beneath line Play flipper skill games, centre figure ski jumper magenta-pink racing suit white helmet blue-lensed goggles pushed brow arms flung wide ski poles trailing, small blue triangular pennants FINISH slope dark fir trees

Distinctive

The title reads SEVEN UP in chunky red letters with a white drop shadow, the small UP tucked under the right of the larger word. A single black arrow banner in the upper left holds four white score windows reading 27511 beneath the line Play flipper skill games for fun and recreation. The centre figure is a ski jumper in a magenta-pink racing suit, white helmet and blue-lensed goggles pushed up on the brow, arms flung wide and ski poles trailing as he lunges downhill. Two small blue triangular pennants both lettered FINISH stand on the slope near the racing line. Dark fir trees at the lower left corner and a curved white snow bank frame the pale mint-green field.

Setting

  • Snowy ski-jump slope sweeping diagonally across the panel
  • Snow-covered mountain ridge at upper right with dark pine silhouettes
  • Dark fir trees at lower left corner
  • Flat pale mint-green and white snow field

Symbols

  • Four white score windows with black reel digits
  • Black arrow-shaped banner framing the score windows
  • Red triangular course flags on poles
  • Blue triangular finish pennants
  • Ski poles
  • Fir trees
  • Trademark symbol

Lettering

  • Heavy condensed red sans-serif capitals with white drop shadow and black outline for the title; small white condensed capitals on the top band; red cursive script signature above the title

Themes

  • Skiing
  • Ski jumping
  • Winter sport
  • Racing
  • Timed trials

Title on it

  • Seven up

Text on it

  • Play flipper skill games for fun and recreation
  • 27511
  • SEVEN UP
  • FINISH
  • BALL IN PLAY
Who and what
Kind Description
Woman Centre foreground ski jumper in magenta-pink one-piece racing suit with white stripe, white helmet, blue goggles pushed onto forehead, arms flung wide left and right, knees bent, two ski poles trailing, white skis angled underfoot, open-mouthed smile
Man Left edge, small figure in pink suit and white helmet leaping with both poles raised, skis crossed
Man Right of centre, figure in blue suit with red sleeves and white helmet crouched forward, one pole planted, skis parallel
Man Lower right, figure in blue and red suit with white helmet and blue goggles, bent low in a racing tuck, arms forward
Man Upper right on the ridge, two tiny silhouetted figures in pink suits leaping off the crest
Man Upper left on the snowbank, tiny pink-suited figure skiing leftwards near the black banner
Full description

Illustated snow-skiing backglass on a pale mint-green and white slope that sweeps diagonally down from upper right to lower left. Four white rectangular score windows set in a black arrow-like banner across the upper left show black reel digits 2 7 5 11; above them a thin dark band of small white text runs along the top edge. Upper right carries the main title in heavy red lettering with a white drop shadow and black outline: a large stacked word SEVEN above UP, with UP set smaller and offset to the right, and a small red cursive script word with a trademark symbol sitting just above it. Six ski-jumping figures in brightly coloured suits are scattered across the slope, the largest in the centre foreground lunging downhill with ski poles, arms spread. Small red and blue triangular flags on poles line the course, and two blue triangular banners read FINISH. Dark green fir trees rise at the lower left edge. A small black rectangle at the bottom left reads BALL IN PLAY. Style is flat airbrushed mid-century illustration with strong black outlines and no photographic elements.