1951 · Gottlieb
Wild West
Bright blue sky with scattered white cloud puffs, pale yellow sunset glow behind the title, green scrubby prairie ground with pale dust clouds, red wooden barn and saloon facades at right, white covered-wagon arc framing the left-centre and wooden cabinet frame with side rails, pale green wall behind.
- Year
- 1951
- Maker
- Gottlieb
- Type
- Electro-mechanical
- Display
- Backglass lights
- Players
- 1
Made by
- Design
- Harry Mabs
- Art
- Roy Parker
Vision analysis
On the backglass
Written by a machine from the photos, so details may be off.
Backglass
- blue
- yellow
- red
- green
Fingerprint: WILD WEST in white arched letters with red shadow over yellow sunset, rearing brown-and-white paint horse with red-shirted cowboy flung into air, Native American chief in full feathered bonnet framed in covered-wagon wheel, blonde woman in polka-dot dress holding rifle at bottom-left, two rows of red-framed score-reel windows, Western frontier melee
The words WILD WEST in huge arched white letters with a thick red drop shadow, sitting over a yellow sunset sky below two neat rows of angled red-framed score reels. A rearing brown-and-white paint horse with a red-shirted cowboy thrown into the air is the single loudest image in the lower half. A Native American chief in a full feathered war bonnet stands framed inside the white arc of a covered-wagon wheel opening, oddly out of place among the cowboys. A blonde woman in a red polka-dot dress holding a long rifle dominates the bottom left corner, and a red script company signature with KANSAS CITY 112 sits in the lower right.
Setting
- Bright blue sky with scattered white cloud puffs
- Pale yellow sunset glow behind the title
- Green scrubby prairie ground with pale dust clouds
- Red wooden barn and saloon facades at right
- White covered-wagon arc framing the left-centre
- Wooden cabinet frame with side rails, pale green wall behind
Symbols
- Nine red-framed score reel windows
- Red ribbon arrow across the top
- Two yellow stagecoaches flanking the banner
- Small white square badge marked 15
- White dust and smoke puffs
- Covered wagon wheel
- Rifle
Lettering
- Large arched slab-serif capitals in white with a heavy red drop shadow for the title; white block sans-serif numerals and letters on a red ribbon banner for the top slogan; white score digits on red roller-drum panels in two slightly tilted rows.
Themes
- Wild west
- Cowboys
- Horse riding
- Showdown
- Pioneer frontier
- American west
Title on it
- Wild west
Text on it
- 7 6 5 4 3 2 1 MILLION
- MILLION
- 500,000
- 600,000
- 700,000
- 800,000
- 900,000
- 100,000
- 200,000
- 300,000
- 400,000
- WILD WEST
- 15
- Cuss Co.
- KANSAS CITY 112
| Kind | Description |
|---|---|
| Animal | Large brown-and-white paint horse rearing on its hind legs at centre-right, black mane and tail, white blaze |
| Man | Cowboy in bright red shirt, white cowboy hat and dark trousers, flung upward beside the rearing horse, arms out |
| Man | Cowboy in dark hat and dark clothing riding a black horse at centre-left |
| Other | Native american chief standing upright inside the white covered-wagon arc, wearing a full tall feathered war bonnet and long blue and red garment |
| Woman | Blonde woman at lower left in a red dress with white polka dots, holding a long rifle diagonally, facing right |
| Man | Cowboy in a yellow hat and pale shirt at far left edge, partly cropped |
| Man | Rider in red shirt and dark hat on a pale grey or white horse at upper right |
| Man | Figure in an orange hat sprawled low at bottom centre among dust clouds |
| Vehicle | White covered wagon arch and wheel at left-centre |
| Vehicle | Small yellow stagecoach at each end of the top red banner |
Wood-framed Western-themed backglass photographed head-on against a pale green wall, glass slightly reflective with a vertical glare streak down the centre of the title. Top third is a bright sky-blue banner: a wide red ribbon arrow carries the white-outlined numerals 7 6 5 4 3 2 1 followed by the word MILLION in white block letters, flanked at each end by a small yellow stagecoach on blue. Below that sit nine angled score windows in two rows, each a red-framed panel with white digit wheels: upper row 500,000 600,000 700,000 800,000 900,000, lower row 100,000 200,000 300,000 400,000. Centre of the glass, large arched white letters with heavy red drop shadow spell WILD WEST across a pale yellow sky. The lower half is a busy painted Western melee: a brown-and-white paint horse rearing at centre-right with a red-shirted cowboy in a white hat; behind and left a rider in a dark hat on a black horse emerging from a white covered-wagon arch; a Native American figure in a full feathered war bonnet standing inside that arch; at lower left a blonde woman in a red polka-dot dress holding a long rifle; a yellow-hatted cowboy at far left; another red-shirted rider on a pale horse at upper right; and a sprawled figure in an orange hat at bottom centre. Green scrubby ground, white dust clouds, a red barn or saloon block at right, small white cloud puffs throughout. A small white square badge marked 15 sits near the lower right, above a red script company signature reading Cuss Co. with KANSAS CITY 112 beneath. Art style is flat, brightly saturated mid-century lithographic cartoon illustration with heavy black outlines.