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1969 · Gottlieb

Wild Wild West / Lariat

Known for Vary-targets, Lower saucers and Jackrabbits. Crimson red sky, dark red mesas and buttes on the horizon, flat orange desert ground, cacti and barrel cactus, small white false-fronted building with orange shingled roof and porch and blank white instruction card panel on the right.

Year
1969
Maker
Gottlieb
Type
Electro-mechanical
Display
Score reels
Players
2

Known for

  • Target

    Vary-targets

  • saucer

    Lower saucers

  • backglass toy

    Jackrabbits

2 games under this title

On the playfield

Hole 1

  • Lower saucers saucer

Target 1

  • Vary-targets

Lane 1

  • Side lanes

Backbox 1

  • Jackrabbits backglass toy

On the backglass

  • red
  • orange
  • blue
  • white
Wild Wild West / Lariat backglass

Full vision analysis

Who and what

  • animal White bucking horse with brown saddle, rearing over a red-brown barrel with its front legs in the air
  • animal Herd of five or six small white goats scattering and running across the orange sand
  • man Grinning cartoon man in a red shirt and blue jeans, thrown backwards with arms flailing over the bonnet of the car
  • other Green-skinned figure sprawled face-down across the car body
  • creature Small green reptile or lizard figure beside the building wall
  • other Small white rabbit-like figure standing on the roof edge of the building

Setting

  • Crimson red sky
  • Dark red mesas and buttes on the horizon
  • Flat orange desert ground
  • Cacti and barrel cactus
  • Small white false-fronted building with orange shingled roof and porch
  • Blank white instruction card panel on the right

Text on it

  • Gottlieb's
  • 2 PLAYER
  • 1
  • 2
  • 0.0 0 0 0
  • A GAME OF SKILL
  • SHOOT AGAIN
  • PLAYERS 1 OR 2
  • SAME PLAYER SAME TIME
  • MFD. BY D. GOTTLIEB & CO
  • CHICAGO, ILL. 60657
  • SUPER
  • SKILL GAME

Made by

Design
Ed Krynski
Art
Art Stenholm

The cast

  • Lariat
  • Western

Reference

Backglass vision analysis

Written by a machine from the photos, so details may be off.

Wild Wild West / Lariat backglass

Backglass Lariat

  • red
  • orange
  • blue
  • white

Fingerprint: Giant white cowboy boot with red trim planted on roof of small white false-fronted building, rearing white bucking horse and scattered herd of small white goats at left, grinning cartoon man in red shirt flung backwards over bonnet of light blue open-top hot rod with whitewall tires, two white cowboy hats numbered one and two perched on black score windows, wild west desert setting

Distinctive

A giant white cowboy boot with red trim planted on the roof of a small white false-fronted building, with a rearing white bucking horse and a scattered herd of small white goats on the left. A grinning cartoon man in a red shirt is being flung backwards over the bonnet of a light blue open-top hot rod. Two white cowboy hats numbered 1 and 2 perch on black score windows under a bold navy 2 PLAYER. A green four-leaf-clover PLAYERS 1 OR 2 plaque and a rainbow-ringed SAME PLAYER SAME TIME medallion anchor the lower right corner.

Setting

  • Crimson red sky
  • Dark red mesas and buttes on the horizon
  • Flat orange desert ground
  • Cacti and barrel cactus
  • Small white false-fronted building with orange shingled roof and porch
  • Blank white instruction card panel on the right

Symbols

  • Oversized white cowboy boot with red trim
  • Two white cowboy hats numbered 1 and 2
  • Ten mechanical score reels
  • Barrel
  • Cactus
  • Porch and window of a false-fronted wooden building
  • Hot rod with exposed exhaust pipes, whitewall tyres and yellow number plate
  • Four-leaf clover badge
  • Rainbow-ringed medallion

Lettering

  • Red cursive script signature at top centre; heavy condensed navy sans-serif capitals for 2 player; bold red-and-white outlined capitals on angled banners at the right; black condensed capitals on a red rounded strip along the bottom edge

Themes

  • Wild west
  • Cowboy
  • Rodeo
  • Desert
  • Buckle-up car ride attraction

Text on it

  • Gottlieb's
  • 2 PLAYER
  • 1
  • 2
  • 0.0 0 0 0
  • A GAME OF SKILL
  • SHOOT AGAIN
  • PLAYERS 1 OR 2
  • SAME PLAYER SAME TIME
  • MFD. BY D. GOTTLIEB & CO
  • CHICAGO, ILL. 60657
  • SUPER
  • SKILL GAME
Who and what
Kind Description
Animal White bucking horse with brown saddle, rearing over a red-brown barrel with its front legs in the air
Animal Herd of five or six small white goats scattering and running across the orange sand
Man Grinning cartoon man in a red shirt and blue jeans, thrown backwards with arms flailing over the bonnet of the car
Other Green-skinned figure sprawled face-down across the car body
Creature Small green reptile or lizard figure beside the building wall
Other Small white rabbit-like figure standing on the roof edge of the building
Full description

A bright, cartoon-painted Wild West desert backglass. Two black rectangular score windows sit at the top, each holding five cream mechanical digit reels showing 0.0 0 0 0, and a white cowboy hat marked 1 (left) and 2 (right) sits on the outer corner of each window. Between them a huge white cowboy boot with red trim stands on the roof of a small white false-fronted building, with a red script Gottlieb's signature and a bold navy 2 PLAYER at top centre. The ground is orange desert with cactus, a barrel and dark red mesas against a crimson sky. A white bucking horse with a brown saddle rears over a barrel at left, with small white goats scattering below. At centre-right a grinning cartoon man in a red shirt and blue jeans is thrown back over the bonnet of a light blue open-top hot rod with whitewall tyres, exposed exhaust pipes, a red patterned seat and a yellow licence plate; a green figure lies sprawled on the car body. A blank white instruction card sits at right beneath SHOOT AGAIN, above a green PLAYERS 1 OR 2 four-leaf-clover plaque and a rainbow-ringed SAME PLAYER SAME TIME medallion. Flat comic-book colouring in red, orange, blue and white.

Wild Wild West / Lariat backglass

Backglass Wild Wild West

  • red
  • pink
  • blue
  • white

Fingerprint: wild wild west, bright blue open-top hot rod with driver in yellow shirt and red scarf, man in red shirt and orange hat tumbles head-first over windscreen with legs kicked high, rider in red shirt falling backward off rearing white horse, green-hatted figure positioned inside tall green cactus marked with player number, title stacked three-deep in red on torn white parchment, western adventure style

Distinctive

The most memorable element is the crash tableau: a bright blue open-top hot rod with a driver in a yellow shirt and red scarf while a man in a red shirt and orange hat is thrown head-first over the screen, legs in the air. Behind them a rider in a red shirt is being bucked off a rearing white horse. A green-hatted cowboy figure sits oddly inside a tall cactus marked with a player number. The title is stacked three-deep in red lettering on a torn white parchment shape rather than in a single line.

Setting

  • Red-orange desert plain
  • Purple and blue mesas
  • White picket fence
  • False-front wooden saloon building
  • Pink sandy ground

Symbols

  • Cowboy hat above each score window
  • Cacti
  • Wooden signpost
  • Picket fence
  • Sunburst behind the title
  • Saloon door with a small window
  • Chase-horse silhouette on the lower instruction bar

Lettering

  • Tall red slab-serif title letters with white and black drop shadows, stacked in three overlapping lines on a ragged white parchment panel; smaller white-outlined red script and block lettering on the instruction bar and signage; green hand-lettered text on the cactus player panel

Themes

  • Wild west
  • Cowboys
  • Desert
  • Car chase
  • Horse riding
  • Saloon
  • Cacti

Title on it

  • Wild wild west

Text on it

  • youth's
  • Wild Wild West
  • 2 PLAYER
  • 5,576
  • 0,000
  • A GAME OF SKILL
  • WELCOME DRY GULCH
  • IT'S HIGH TIME TO COMPETE
  • PLAYER
  • OR
  • 2
  • GAME TIME
  • 1546
  • CHASE THE
  • THE BALL
Who and what
Kind Description
Animal White bucking horse rearing on its hind legs, rider in a red shirt and blue jeans falling backwards over its rump
Man Driver of the blue hot rod, yellow shirt, red neckerchief, dark hair, gripping the wheel, looking sideways
Man Man in a red shirt and orange hat tumbling head-first over the windscreen, legs kicked up in the air
Man Figure with a wide green hat and red-and-white spotted neckerchief positioned inside/behind a tall green cactus at right
Animal Small white dog running to the right across the pink ground at lower left
Animal Small white rabbit sitting near the fence left of centre
Vehicle Large bright blue open-top hot rod with whitewall tyres, chrome grille, red patterned seat upholstery and number plate 1546
Full description

A western-themed backglass in flat, saturated cartoon colour. Background is a red-orange desert plain with purple and blue mesas, a white picket fence and a low false-front wooden building behind centre. The stacked main title sits on a ragged white parchment panel in the upper centre, in tall red serif letters with white and black drop shadows, with a small sunburst behind it. Two black score windows with white panels sit at the top corners, each with a cowboy hat graphic above. Centre-left a white bucking horse rears with a rider in a red shirt falling backwards. Centre, a large blue open-top hot rod with white-wall tyres and a red-patterned seat carries a driver in a yellow shirt and red scarf; a man in a red shirt and orange hat tumbles head-first over the windscreen, legs in the air. A green-hatted man sits in a cactus. A white dog runs across the pink ground at lower left, and a small white rabbit is near the fence. Right side has a wooden signpost, a stack of green cacti, and a saloon door panel.